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Andrea DeLeon

Appointment Announcement

Kao Salon Division has reached an exciting new chapter with the appointment of Andrea DeLeon as General Manager of its U.S. business. This pivotal move positions the company to accelerate growth in the U.S., one of its most vital markets.

Executive Comment

“Andrea is one of the most experienced and respected members of our U.S. organization, with an extraordinary track record of orchestrating strategic wins and generating new growth for the business,” says Trevor Attenborough, Vice President, Salon Commercial, Kao Salon Americas Division. “There is no one better to energize our US Salon business to reach our ambitious goals, and I am delighted that work is in her capable hands.”

DeLeon's Journey

When DeLeon joined Kao USA back in 2005, she had one goal: to make an impact. Nearly two decades later, she’s poised to lead the team into a bold new future. In 2019, DeLeon began serving as Division Vice President, Commercial Marketing and Commercial Strategy and Planning for Salon Americas. While in this position, she was instrumental in fueling the success of Kao Salon brands across the Americas region, steering marketing, commercial strategy, and planning initiatives.

Professional Background

Her background also includes significant experience in global marketing, sales development, key customer marketing, and guiding organizational change and market expansion projects. Prior to joining Kao USA, she held positions of increasing responsibility — including as Marketing Director — at DAP, Inc.

DeLeon's Vision

“We have an exciting year ahead of us, and I look forward to getting to work alongside my US Salon colleagues to reach our goals, continue innovating and drive growth for the business and our partner salons,” says DeLeon. “I will continue to closely collaborate with the Americas regional leadership team to deliver on our promises to customers and stakeholders.”

Looking Ahead

Want to know more about DeLeon’s plans for Goldwell and the entire Kao Salon Division in 2025? Stay tuned for her upcoming Hairbrained Conversations podcast episode with Hb Co-Founder Gerard Scarpaci.

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