Industry Icon Alfredo Lewis Joins Oligo Professionnel as Omni-Channel Brand Ambassador

A Strategic Collaboration

Oligo Professionnel, a leader in professional haircare and color innovation, proudly announces its collaboration with the legendary Alfredo Lewis as the brand's new Omni-Channel Brand Ambassador. This partnership builds on a shared vision to push boundaries, expand brand reach across social platforms, and elevate impact within the professional hair industry.

About Alfredo Lewis

With over 30 years of expertise in professional beauty, Alfredo Lewis has established himself as an influential force in the industry. His deep understanding of the craft, combined with his ability to inspire and educate stylists worldwide, makes him a perfect fit for the Oligo Professionnel family.

Alfredo has built an impressive following of 2.6 million across YouTube, TikTok, and Instagram, amplifying his influence throughout the professional beauty community. Throughout his career, he has not only shaped trends but also fostered an engaged and passionate community of craft hairdressers. His alignment with Oligo's core values of excellence, innovation, and education solidifies this partnership as a strategic and powerful collaboration.

Expanding Reach Through Digital Innovation

As part of his role, Alfredo will collaborate with fellow artists and creators to expand the reach and impact of Oligo's industry-leading products. Together, they will bring fresh, innovative content to digital and social channels while continuing to educate and inspire hairstylists around the world.

"We are thrilled to welcome Alfredo Lewis to the Oligo family. His influence and expertise will be instrumental in strengthening our brand's digital presence, amplifying our community, and reinforcing our commitment to education and excellence. This is more than a collaboration—it's a partnership built on shared values and a shared vision for the future of professional beauty."

Ilan Cohen, President at Oligo Professionnel

Alfredo shares in the excitement about this new chapter:

"I'm truly excited to partner with Oligo Professionnel. Their commitment to innovation and excellence in the professional beauty industry aligns perfectly with my own passion for educating and inspiring stylists. Together, we have an incredible opportunity to reach new audiences, share creative content, and elevate the craft we all love. I'm looking forward to the journey ahead and to helping shape the future of haircare with Oligo."

Alfredo Lewis

What This Means for the Industry

This partnership signifies Oligo Professionnel's ongoing commitment to empowering beauty professionals through innovative products, education, and community engagement. For craft hairdressers who value skill development and cutting-edge industry information, this collaboration promises to deliver valuable content and inspiration.

Stay tuned for exciting content, events, and collaborations as Oligo and Alfredo redefine the future of professional haircare.