Many assume that a faster processing time requires a higher developer, leading to potential hair damage. However, as hairstylist and color specialist Paige Schrick (@paige.ashtonkc) explains, IGORA Color10 works differently.

"The magic in IGORA Color10 comes from glycine and arginine amino acids pairing with the color pigment. These amino acids are small enough to penetrate directly into the hair cortex, allowing color pigment to latch on and deliver immediate results."

Completely covering gray and white is a key concern for stylists working with permanent hair color. So how can IGORA Color10 do it in just 10 minutes?

"There is more color pigment packed into each tube compared to traditional permanent color lines. Even though the processing time is shorter than average, the increased pigment load ensures full coverage. The longer it sits, the richer the color. A 10- to 15-minute processing time is ideal for achieving optimal results."

Additionally, IGORA Color10 can be intermixed like traditional color lines, allowing stylists to blend natural shades with secondary colors for customized coverage.

Despite the quick processing time, IGORA Color10 ensures long-lasting, vibrant color. How so?

"Amino acids are the building blocks of protein, and protein is essential for strong, healthy hair. When paired with the higher pigment concentration, the amino acids help to lock in color for superior vibrancy and longevity—all in a fraction of the time of traditional color."

For stylists, time is money, and IGORA Color10 allows you to maximize productivity without compromising results.

"The 10- to 15-minute processing time is a complete game changer. It allows for a quicker turnaround, benefiting both the stylist and the client."

But just because the service can be done faster, doesn't mean it's cheaper.

"This is a luxury express service, meaning stylists can charge more while taking on more clients in a day—without adding extra time behind the chair."

For those new to the line, Schrick recommends experimenting with different techniques.

"Play around with it, get creative! One of my favorite ways to use it is at the shampoo bowl. Apply it like a root smudge on damp hair, let it process for 15 minutes, and you'll achieve seamless gray coverage without a harsh line of demarcation."

With its innovative formulation, rapid processing time, and high-performance results, Schwarzkopf Professional IGORA Color10 is setting a new standard in the hair color industry. Whether you're looking to boost efficiency in your salon or offer premium, timesaving services to your clients, this express color solution is a must-try for every stylist.