The demand for instant beauty solutions has skyrocketed in recent years. Clients love getting their hair done, but many struggle to fit color services into their busy schedules.

"It's a well-known truth that we inhabit an 'instant' world. While our guests continue to crave our offerings, they often find themselves bound by the lengthy rituals of traditional permanent color. Enter Igora Color10, a magical solution that delivers a permanent hair color transformation in just 10 minutes—one-third of the usual processing time!"

With faster services becoming a must, salons that incorporate Color10 can better accommodate time-strapped clients while increasing their revenue potential.

How much time can hairdressers using Color10 save? The difference in timing per service is dramatic, says Bjornson.

"Let me put it this way: My typical timing for a 6-week regrowth service, including the process, haircut and blowout, is around 2 hours. However, when I use Igora Color10, I can complete the same service, beginning to end, in just 50 minutes."

This means stylists can fit in more clients per day while still delivering the high-quality color results they're known for.

From root touch-ups to color corrections, Igora Color10 speeds up a variety of services without compromising results.

"Any service can thrive with our lightning-fast processing time! We've got high-lift shades for face framers, money pieces and base shifts, plus shades perfect for root touch-ups and gray coverage that blend like magic with Igora Royal. Color10 is also your secret weapon for color correction!"

For stylists looking to create a chic, lived-in color while blending grays, Bjornson offers this pro tip:

"I love using Color10 for that effortlessly chic, lived-in vibe while tackling pesky greys. First, I highlight to add dimension. Once the hair is lifted to the perfect level, I shampoo and rough dry. Then, I swoop in with Color10 and a blending comb to create a gorgeous gradient that's full-coverage perfection."

One of the biggest advantages of Igora Color10 is its ability to boost salon profitability without sacrificing results.

"With significantly less processing time, we are able to fit more clients into our schedule with ease. When clients see they can receive the same services with the same results in less time, they are happy to rebook."

More efficient scheduling means stylists can serve a higher volume of clients while maintaining top-tier results. What's more, clients love the idea of high-performance hair color without the long wait.

"They are thrilled! While many guests dream of a day at the salon, life often interferes with such plans. Providing this service to clients eases their minds and creates time in their busy schedules for various activities."

So no need for clients to take a day off work or find a babysitter just to keep up with their hair color—making it a game-changer for those with busy lifestyles.

Should salons charge a premium for express services? Absolutely! Bjornson says she firmly believes that express color should be positioned as a luxury service.

"I consistently invest in premium services that improve my quality of life, and hair color is no exception. Clients appreciate having the choice and are generally receptive to a price increase in return for regaining time in their schedules."

By marketing Schwarzkopf Professional Igora Color10 as a time-saving, high-performance service, salons can increase their value and pricing while giving clients what they want most—stunning color in record time.